(See more on AIM in the “ Complaints” section below). Yet rather than focus on how corporations could enhance their image on TV, Powell endorsed the notion of attacking the media’s alleged liberal bias, directly or through surrogates. Since Powell’s memo, right wing groups like Accuracy in Media (AIM) have obsessed for decades over creating a “liberal media” bogeyman, accusing mainstream news broadcasters of a left-leaning bias, thereby threatening their claim of objectivity (and possibly undermine their support among corporate advertisers) and effectively shifting the news frame in a conservative direction. Powell supported an increase in media presence of pro-corporate ideologues who could label viewpoints critical of corporations as biased. He recognized that if the largest companies were going to influence the trajectory of American politics, they would have to improve their standing in society by deflecting popular criticism, especially on television. Powell believed that the media of his day abetted and promoted anti-business views. (Direct link to this quote in the Powell Memo) This is especially true of television, which now plays such a predominant role in shaping the thinking, attitudes and emotions of our people.” “Moreover, much of the media − for varying motives and in varying degrees − either voluntarily accords unique publicity to these “attackers,” or at least allows them to exploit the media for their purposes.